The Online Marketing Blog Network

Your SEO program is a complex, even abstruse investment, which only performs when it's properly tracked and optimized. But it's easier than you think: there are only 5 KPIs that consistently deliver insights that mean something to your company, and you'll find out just what they are in the article here. Read More »

Meant to highlight the glowing moments their customers had at the chain, the McDonalds hashtag "#McDStories" turned out very differently - it was used to tag the worst experiences. In this article, you'll not only find out why, but also discover 5 strategies for ensuring this screw-up never happens to you. Read More »

In light of the preferential search treatment Google's providing for its social network, there's every reason for your organization to sign up - even if it's just for organic visibility. For a full review of the 3 major points that matter to Google+ marketing, no matter your market or industry, you only have to read on. Read More »

The experts agree: this is the year of Facebook advertising, and investing early has its advantages. Written for social marketers who make a point of optimizing their campaigns based on hard, insightful data, this post introduces the 20 must-have metrics for any Facebook ad campaign, ready to track today. Read More »

LinkedIn, though a quieter social network than Facebook or Twitter, is commanding more business interest every day, both in the B2B and B2C sectors. In the interest of propelling your own brand to LinkedIn success, here are the 11 tips that absolutely matter, easily digestible and ready for action. Read More »