Online Marketing for Marketers

Sitting Poolside at OMS for our lunch and realized today is just one of those glorious days you wish were a more regular occurrence. Starting with meeting some very fun and interesting people like my new friend from Schwab where we talked about “How can you Talk to Chuck” if you don’t have a social media strategy. Read more

Despite the sweltering heat, OMS Houston attendees we’re probably the most energetic and enthusiastic yet of our 10 city tour. From the morning keynote I gave that had one person “Boo” me for jokingly commenting on how seniors are slow to adopt online media to the request for a tequila shot at the end of day Big Brands, Big Plans panel, the participation was great.

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I had an interesting conversation recently with the founder of a well-respected agency, and the topic turned to the need for analytics and paid search capabilities.  I know many other agencies feel the same way.  It made me wonder:  why aren’t they focusing on SEO and usability? 

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Without reading further you may think I’ve jumped into the role of being your life coach.  However, the concept of “Confidence” is one that Stratigent values in very high regard as it pertains to marketing optimization.  First and foremost, if we are going to be talking about the “Top Five Areas Every Company Should Be Measuring,” the end goal is to use this data to optimize the existing processes, campaigns, etc.   If you’re going to do that, shouldn’t you be confident in the data you are collecting?   Read more

I’d like to thank Aaron Kahlow and all the folks at Online Marketing for Marketers for giving me the opportunity to blog about online marketing. I’ve been a recent speaker at the Online Marketing Summit, participating on the brands panel — particularly contributing insights into social media marketing. I will be writing about my experience and impressions at OMS stops in New Jersey and Boston, but first I thought I would introduce myself and blog a little about this week’s topic, SEO. I previously blogged about this on my blog, listing SEO Resources, Events, Consultants, Blogs, Etc., but while that was a resource listing, this one strives to be a little more informative.

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We all know what power marketing with free content offers.  We just don’t agree on the best way to go about it.

I teach my readers to set up a landing page, with a unique URL, for each free content offer. An example is my latest market research report on selling to males age 50 and over:  www.marketing2goms.com.  The landing page requires the visitor to submit his e-mail address and opt into my e-list in exchange for getting the free information.  

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Hi!  I’m Bill Bruno, Principal at Stratigent, LLC.  Stratigent is a web analytics consultancy and marketing optimization firm.  Needless to say, web analytics is something I work with on an everyday basis.  I’m honored to be your resident expert for this topic, and look forward to the many discussions that hopefully will spawn off from the posts during the week.

So, why is analytics important?  Well, the data contained within your analytics platform is going to show you where the underperforming areas of your site or campaigns are.  The insights that you derive from the datasets you are collecting will ultimately empower you with the ability to optimize your web presence and the effectiveness of your campaigns.   Read more

There has been a lot of buzz in the last few years about Demand Generation or Marketing Automation.  Both terms refer to the practice of combining multiple marketing channels that drive prospects to a website onto a single platform.  These platforms monitor a prospect’s online behavior and use some type of workflow/trigger system to deliver messages in an automated fashion over a period of time.   Read more

Here’s a list of research resources you can use to develop your Social Media strategy.  These enable you to gain a better understanding of what your competitors are doing on their blogs and sites;  what influential bloggers and customers are saying about you; and what topics are being discussed in your industry.   Read more

I’m been seeing it for years, but it still amazes me. The number of email marketers who have time and resources to spend on every little thing, but who are unwilling to believe that content, a very big thing, is worth investing in.

Content, my friends, is king. Email can be a great tool for building relationships — but sending a “buy now” message every week doesn’t achieve this goal. Not even if you vary the subject line, colors, images and copy.

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