Online Marketing for Marketers

“Some of the best marketers have some of the worst products,” Al Gore said last night at Invesco field as the sun set on the mountains behind us with a cool refreshing breeze blowing through. I don’t think that line stuck with many there, but for me it did.

It got me thinking, are politicians and their campaigns good or bad marketers? So, I reflect back on what happened last night from a Marketers point of view… Read more

This is the second part to “Usability: How Poor Customer Experience Can Affect Your Brand” in which we defined what poor customer experience meant.

Now that you have an understanding of what poor customer experience is, how do you make a case for improving the user experience? This is a question I often receive while speaking in conferences. Today, I’m going to provide you all (ok, well, not all but enough) resources and techniques to help you effect this change. Read more

As you all know, Aaron’s been keeping himself busy this summer, working hard to bring the OMS magic to marketers all over the country.  Right now, the man himself is taking a brief break while he volunteers at the Democratic National Convention–which, you have to admit, regardless of your politics, is a pretty cool experience–but don’t think that means you have to go into OMS withdrawal…  Read more

After reading a few Search articles, I began to realize that the SEOs of the world are really becoming Social Media experts (ask my friend Catfish) and pushing the boundaries of links and content once again.   As many know, there are many “splogs” that are blogs built just to push page rank and content credit for a certain site. There are also companies that will write on other blogs and bait them with links to drive even more link poplularity.  And these are clearly not “white hat” techniques.   Read more

On the eve of the DNC convention, I can not help but correlate the politics, the two candidates and of course how that all relates back to you and the world we marketing and business professionals live in.  So I decided to break it down and stir a little emotion to see if you guys are awake out there now that OMS Summer tour is over (save San  Diego on 9/25).  I decided to take a different approach to see if it would give us deeper insight into the men that wish to lead our country.  My approach was to look at the major domains of Online Marketing of: Social Media, Search, Email and Websites.   Read more

When I was asked to guest moderate this week, I was invited to talk about a subject that is near and dear to my heart: How Poor Customer Experience is Ruining Your Brand.

This week, I will create three posts that define what poor customer experience is, how to sell customer experience to your execs and upper managers, and, lastly, methods to increase positive customer experience on your site.

From being on tour with Aaron, I definitely learned that you should spend one minute solving the world’s problem, and 59 minutes defining. Therefore, this first post is designed to define poor customer experience. Read more

Yesterday I received a comment about the preview pane and it highlighted something that may be useful to talk about. Simply put, are you a WORM?

WORM stands for Write Once, Read Many – it is normally associated with print. E-mail was a wonderful technological advance that allowed us marketers to break free from having to send a lot of people the exact same message. However, I really don’t think as an industry we have gotten past WORM.  Read more

Sitting here at SES Keynote in San Jose after coming off our 10 city OMS tour and could not help compare this panel to our past 10.  So, take this with a  grain a salt, but man,  I am hearing the the thought leaders trying to figure who is going to be the “Google Killer”;  “Why local is slow to adopt” and applications like “Urban Scoop”.   I will admit to it being interesting to hear them talk, but gosh, the value of this seems very, very low.  Read more

Different thoughts and themes in this blog entry…I had the distinct pleasure of sitting on the keynote panel at the OMS in Atlanta last week. We had some great topics, panelists and an open bar. In my book, that makes for a pretty good day out of the office. The passion and energy in the audience was what really grabbed me.  Read more

With topics like SEO, PPC, analytics, persona development, linking strategies, blogging, blogging, blah, blah, and social media intertwined throughout, who would ever have thought this day long summit could possibly be entertaining? We at Clixo were two of the guest speakers and not even I was really “excited” about the day-LONG education. Read more