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Aaron Kahlow

Archive for Web Design & Development

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The Ultimate Road Trip: Social, Email, Analytics … Oh MY!

September 10, 2009
Online Strategies spoke with Kahlow about his time on the road this summer. The conversation ranged from important online marketing lessons to the humorous and unexpected moments that sprung up along the way.

Posted in Content & Copywriting, Email Marketing, From the Road, In the Trenches, Integrated Strategy, OMM in the News, Online Advertising, Online Lead Generation, Question of the Week, Search Marketing, Social Media, Web Analytics, Web Design & Development, Web Strategy, Website Usability | No Comments »

How the Social Marketplace and Workplace Are Re-defining Business

February 9, 2009
The following post is from Srikant Sharma, Director of Marketing, America’s Open Text Web Solutions Group, who covered the topic at OMS. There is a lot of talk about Enterprise 2.0 – a term originally coined by Andrew McAfee in 2007 was then somewhat ahead of its time.  That time...

Posted in Social Media, Web Design & Development | No Comments »

Three positive [marketing] thoughts about the bad economy…

December 2, 2008
One cannot write on the marketing industry today and not comment on our now “official recession”. So, I’d like to take a different angle than most and focus on the positive elements of the turmoil ahead for 2009. Here are the three thoughts that actually have me re-energized about the...

Posted in Content & Copywriting, Email Marketing, Integrated Strategy, Search Marketing, Social Media, Web Analytics, Web Design & Development, Website Usability | 10 Comments »

Top 5 Marketing Priorities in a Post-Election, Pre-Depression Environment

November 11, 2008
The worldwide excitement and energy generated from the election last week turned a lot of marketers moods (53% if we line up with the popluar vote) into ones of optimism.  For others, concern and caution.  But for all, we wrestle with the economic uncertainties which I believe mirror the...

Posted in From the Road, In the Trenches, Integrated Strategy, Web Design & Development | No Comments »

The Illusion of New Media… Now

November 9, 2008
The day after our historic election in NYC, I had a lunch meeting to discuss a marketing conference I was pulling together with an old association partner and the subject of “what do we call this conference” came up. Phrases like Emerging Media, Digital Marketing and of course my...

Posted in From the Road, Integrated Strategy, Social Media, Web Design & Development | 3 Comments »

Schwab, Liberty, HP, Verizon CMOs Reveal Fear, Faith and Ignorance

October 19, 2008
Yesterday’s  Association of National Advertisers’ CMO Rountable comprised of Gary Elliott, Vice President, Hewlett-Packard Company; John Harrobin, SVP, Marketing & Digital Media, Verizon Communications; Becky Saeger, Executive Vice President and CMO, Charles Schwab Company, Inc,...

Posted in From the Road, Integrated Strategy, Social Media, Web Analytics, Web Design & Development | No Comments »

And the winner is … Barack Obama! For ANA Marketer of the Year

October 17, 2008
The Association of National Advertisers’ annual conference is in full swing here at the Ritz, Orlando.  Kicking off the festivities was the Marketer of the Year Awards Dinner, where the C-Level Marketers and Advertisers for about 500+ voted for the Marketer of the Year …  the...

Posted in From the Road, Integrated Strategy, Web Design & Development | No Comments »

2009: The 5 “P”’s of Online Marketing

October 5, 2008
Like most business and marketing professionals, I find myself planning and budgeting for 2009 today.   And as I do, one of my objectives is to find new ways to help clarify what’s needed in our industry of Online Marketing and simplify what is a very complex space.   So, lacking the...

Posted in From the Road, In the Trenches, Integrated Strategy, Web Analytics, Web Design & Development | 17 Comments »

Bailout for Insurers and Bankers, but who’s going to Bailout the CMO!?

September 17, 2008
Last night at our OMC Happy Hour in Chicago, we had a few household brand names talking about their boss and his/her pure incompetence in the online space.  Will protect the innocent here, but the important thing here, is EVERYONE had the same problem… my boss, my CMO, just doesn’t...

Posted in From the Road, Integrated Strategy, OMM in the News, Web Design & Development | 1 Comment »

Microsoft and Google Show Us Why Advertising and the Internet Don’t Mix

September 4, 2008
With the new release of Chrome (Google’s New Browser) yesterday and Microsoft’s recent “In” Ad-blocking option for IE8, it’s reasonable to say that the two most influential companies in Online Marketing have reenforced what most of us in the industry (and our ad...

Posted in From the Road, Integrated Strategy, Search Marketing, Web Analytics, Web Design & Development | 2 Comments »

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