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Aaron Kahlow

Archive for Website Usability

The Ultimate Road Trip: Social, Email, Analytics … Oh MY!

September 10, 2009
Online Strategies spoke with Kahlow about his time on the road this summer. The conversation ranged from important online marketing lessons to the humorous and unexpected moments that sprung up along the way.

Posted in Content & Copywriting, Email Marketing, From the Road, In the Trenches, Integrated Strategy, OMM in the News, Online Advertising, Online Lead Generation, Question of the Week, Search Marketing, Social Media, Web Analytics, Web Design & Development, Web Strategy, Website Usability | No Comments »

Three positive [marketing] thoughts about the bad economy…

December 2, 2008
One cannot write on the marketing industry today and not comment on our now “official recession”. So, I’d like to take a different angle than most and focus on the positive elements of the turmoil ahead for 2009. Here are the three thoughts that actually have me re-energized about the...

Posted in Content & Copywriting, Email Marketing, Integrated Strategy, Search Marketing, Social Media, Web Analytics, Web Design & Development, Website Usability | 10 Comments »

DNC Convention: How Online Marketing & Politics Are a Reflection of the Business World

August 25, 2008
On the eve of the DNC convention, I can not help but correlate the politics, the two candidates and of course how that all relates back to you and the world we marketing and business professionals live in.  So I decided to break it down and stir a little emotion to see if you guys are...

Posted in Email Marketing, From the Road, Integrated Strategy, Search Marketing, Social Media, Web Design & Development, Website Usability | No Comments »

OMS Seattle: The Social Battle of the Pacific Nortwest.. PDX vs. SEA

August 7, 2008
In our opening… I made this mistake of comparing Portland to Seattle. Little did I know we’d have more Portland natives in Seattle than in Portland itself… almost every session started off talking about the pride of Portland or what a great town Portland was compared to Seattle...

Posted in From the Road, Integrated Strategy, Website Usability | No Comments »

Resist “Easy” Online Marketing

July 30, 2008
I had an interesting conversation recently with the founder of a well-respected agency, and the topic turned to the need for analytics and paid search capabilities.  I know many other agencies feel the same way.  It made me wonder:  why aren’t they focusing on SEO and usability?

Posted in Search Marketing, Web Analytics, Website Usability | 2 Comments »

Usability: Your Site’s Foundation

July 15, 2008
Most websites are severely under-serving their customers online. It doesn’t matter whether it’s a Fortune 500 consumer goods company that’s commissioned a leading interactive agency to creatively design the website, or an old-school manufacturer who had their “IT Guy” develop their...

Posted in Website Usability | 1 Comment »


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