Shhhh…don’t tell anyone: In marketing, planning is more important than anything else

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By Allison Nazarian on November 13, 2008 1 Comment

Allison NazarianI always tell people (or at least ones I hope won’t tell another soul!) that you don’t have to be a professional or full-time copywriter to write good copy.

And it’s true: With more and more marketers, entrepreneurs, business owners, consultants and others doing a little bit of everything when it comes to their marketing, a little knowledge and advice can go a long way.

(Most copywriters wouldn’t want you to know this….but with the right tools and techniques, anyone can write copy well enough to be, well, dangerous.)

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Categories: Content & Copywriting

If The Recipe Yields Good Copy, What Are The Necessary Ingredients?

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By Allison Nazarian on October 28, 2008 3 Comments

Allison NazarianNo matter what you are writing and what product or service you are selling, certain copywriting principles will always play a role in your marketing campaign.

Here are the Top 5 must-consider-never-ignore points to remember in any campaign you create, tweak or analyze:

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Categories: Content & Copywriting

Here’s your simple marketing equation of the day: No copywriting = No sale

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By Allison Nazarian on October 17, 2008 2 Comments

PhotobucketI’m no mathematician but here is how I know that bad copywriting is bad for business:

No /bad copywriting = Wrong message
Wrong message = Low/less/no sales
Low/less/no sales = No/bad business
No business = NO BUSINESS!

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Categories: Content & Copywriting