Online Marketing for Marketers

In this second of a three part series of online profiles, I wanted to focus on the Do’s and Don’t’s on online profiles. Some of the suggestions that follow are basic common sense, but I’ve seen one too many that ignore some of the basic recommendations:

Use your real name since the idea behind these sites is for friends to stay in touch and reconnect. If you use a fake name people you knew in elementary school, from summer vacations, from real-life social groups you have left and friends who moved away, will not be able to find you.  Read more

Hi, I’m Barry Tallis, and Barry Tallis, and Barry Tallis. No, I don’t have a split personality, these are all pieces of my online identity, or profile. As the Community & Collaboration Evangelist at Jive Software, I spend a lot of time in online communities and social networks. There are quite a few out there as well: Facebook, LinkedIn, and MySpace in terms of generic social networks. Then there are all the specialized social applications like Twitter, del.icio.us, Flickr, etc. Each one of these sites maintain an online profile of you, as part of your login.

With all of these social applications out there, and thus, associated profiles, I imagine there are those out there who are confused on what social application to use and maintain their profile with. So, to kick of the first of a three part series on “Leveraging an Online Profile”, I’d like to provide a brief overview of Facebook, LinkedIn, and Twitter and what value they provide.   Read more