Social Media Research Resources

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Bill BairdHere’s a list of research resources you can use to develop your Social Media strategy.  These enable you to gain a better understanding of what your competitors are doing on their blogs and sites;  what influential bloggers and customers are saying about you; and what topics are being discussed in your industry.   Read more

Driving Traffic Through User-Generated Content & Visitor Participation

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Bill BairdAre you adding social media or social networking features to your website? Or you already did, but the traffic just isn’t happening?

If so, you need to know that traffic from user-generated content doesn’t happen on its own (especially at the start). You’ll need to build in strategic processes to ensure your content’s quantity, quality and timeliness. And you’ll also need to use some simple direct marketing tactics to motivate visitors to participate…

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