Here’s a list of research resources you can use to develop your Social Media strategy. These enable you to gain a better understanding of what your competitors are doing on their blogs and sites; what influential bloggers and customers are saying about you; and what topics are being discussed in your industry. Read more
Bill Baird is a leading expert in subscription marketing and audience development for Internet content publishers. His consulting practice specializes in increasing visitor conversion rates and lifetime value using emerging and existing industry best practices. He is also the creator of a private industry intelligence service which identifies emerging website marketing best practices before they are widely known. His clients include The Motley Fool, Consumerreports.org, NetDetective.com and EdWeek.org. He is a popular speaker and writer, appearing in over 40 conferences and seminars. His columns have appeared in publications such as Target Marketing and Circulation Marketing Magazines, as well as being quoted in numerous newsletters and books.
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Are you adding social media or social networking features to your website? Or you already did, but the traffic just isn’t happening?
If so, you need to know that traffic from user-generated content doesn’t happen on its own (especially at the start). You’ll need to build in strategic processes to ensure your content’s quantity, quality and timeliness. And you’ll also need to use some simple direct marketing tactics to motivate visitors to participate…


