Online Marketing for Marketers

Bob Bly

BOB BLY is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Forbes. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI's Copywriter of the Year. Bob is the author of more than 75 books including The Complete Idiot's Guide to Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Target Marketing. Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, McGraw Hill, American Marketing Association, and the Business Marketing Association. He also taught business-to-business copywriting and technical writing at New York University. Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bill Bresnan, CNBC, Winning in Business, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. Bob Bly holds a B.S. in chemical engineering from the University of Rochester. He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
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