Online Marketing for Marketers

One of the things that I notice about a lot of Web Design firms and even creative agencies who say they bake SEO into everything they do, is that very few of them bake it into their own sites. Now I don’t want to call anyone out today but I do want to give people a quick little guide on the top five things to look for when evaluating the SEO ability of design firm that says they know SEO. I mean, if SEO is part of their overall offering, they would be silly not to SEO their own site right? And if they haven’t taken the time to do that, is that a firm that you can really feel confident in? I think you know my answer. *lol* So here are the top 5 things that I would look for in a design firms web site that will give you some idea if they know what they are doing: Read more

Hello everyone. I thought some people might be interested in my free Webinar this Wednesday about Corporate Blogging Strategies:

http://www.businessol.com/webinars/default.html .

Looking forward to seeing everyone at OMS in Feb!

What is the Shotgun/Sniper approach to SEO?  Basically it’s a pretty easy concept: you optimize a Web site initially for all keywords that it is relevant to (Shotgun), and once you have SEO foundation in place, you hone in on the most important keywords (Sniper). This may seem like a pretty obvious methodology for a lot of people but as always with SEO, the devil is in the details.  Read more

There has been so much written about SEO at this point, if you are just getting your feet wet in the space, it can be a little overwhelming to know where to prioritize.  So here is my Top 5 list of what you should do to get started on your SEO efforts if you are a beginner.

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Hello.  My name is Ray Comstock.  Most people call me Catfish.  I am the SEO Manager for BusinessOnLine and I am not only responsible for defining our SEO process, but I oversee all the enterprise level SEO work that BusinessOnLine does.  So I have had a lot of experience dealing with all kinds of SEO engagements at various levels and I have had opportunities to work with a number of different marketing teams.  Read more

I used to think that this was obvious because I have been doing SEO for too long. *lol* But I found that there are many clients that still do not know the single most important SEO strategy for content:

Once you publish content, don’t move it!

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