Cori MoziloEvery profession is subject to a litany of buzzwords and acronyms that will eventually be tossed around by some executive as proof that they’re earning that six-figure salary. Suddenly your job has shifted from Marketing Specialist to MySpace Guru because Newsweek just did an article on social media. Most of these buzzwords are simply fluff we add to our resumes, but occasionally they are the critical factor to proving the value of marketing to a company and ultimately legitimizing your own, albeit much smaller, paycheck. Integrated marketing is definitely the latter and that’s great news for us. Read more