Online Marketing for Marketers

When advertising no longer talks at you but actually does something for you, then it becomes a service. Samsung places charging stations in airports and road warriors get the fuel they need to carry on the battle. The longer the program runs, the longer everybody wins. Samsung gets meaningful exposure, airports get happier travelers and consumers come to recognize Samsung as a helpful & reliable “mobile” resource. The exchange of value is crystal clear. Read more

I’ll be the first to admit that we agency types aren’t always the easiest to manage given our pathological need to push the envelope.  But isn’t that why you hire us?  If you really just want to keep it safe, why not take all your marketing in-house?  So assuming that you really do want to cut through, let’s talk about the things you say that prevent this from happening: Read more

One of the big questions of the moment is how marketers should tackle this thing called “social media.” Many are taking a wait-and-see approach while the more daring jump in head first. One such braveheart is Terra Chips, who is launching its “Chip in for Change” campaign on Facebook on October 28.

Here’s a taste of this effort as served up by MediaPost: Read more