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Nothing is more important in reaching your marketing goals than having a plan. The web, like other mediums such as print, radio, television, billboards, and mobile requires a plan with actionable goals.
An effective online marketing strategy should guide you in how you should develop and present your brand online; what channels you should use; how you should use those channels and how much money you should allocate to them and what rate of return in terms of terms of client/customer growth, brand awareness/lift and revenues you should expect…
