Online Marketing for Marketers

Jeanne Jennings

Jeanne Jennings is principal of JeanneJennings.com, Inc., an email marketing consultancy that helps companies become more effective and more profitable online. Jeanne has nearly 20 years of experience in the online marketing world, beginning with CompuServe in the late 1980s. Prior to starting her own consulting business in 2001, she was Director of Email Product Development for Reed Business Information (formerly Cahners), a subsidiary of Reed Elsevier and one of the largest B-to-B publishers in the United States. Jeanne grew Reed’s program into one that sent more than 7 million email messages a month to over 2 million unique email addresses. Content consisted of email newsletters as well as promotional emails to acquire new subscribers, generate renewals and sell ancillary products and services. Jeanne has advised with a wide variety of organizations, including: > Hasbro > National Press Club > Network Solutions > Mayo Clinic > U. S. Chamber of Commerce > Verizon Communications > Weight Watchers International Her direct-response focus gets results for her clients, including: > A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process > A 220% increase in leads generated, driven by making the most of email snippet and preview pane content > A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative The Email Marketing Kit: The Ultimate Email Marketer’s Bible (SitePoint, 2007) is Jeanne’s first book and it’s getting rave reviews. She also writes a twice-monthly column on email marketing for ClickZ.com (since 2001) and publishes The Jennings Report, a free email newsletter for email marketing professionals. Jeanne is a sought-after speaker on email marketing issues, presenting to academic and industry groups as well as offering private workshops for corporations and associations. Learn more at www.JeanneJennings.com
Jeanne Jennings