Over the last 2 years I have noticed a significant decrease in the measurable results marketers are seeing in their emails. Open rates have trailed off, and click through rates have also declined. Of course, to produce the same or more leads, most marketers are just sending more email but not addressing the underlying issues. There are several reasons why email isn’t effective any more: Read more
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Jeff Pedowitz
Currently President and CEO of The Pedowitz Group, a Web 2.0 marketing consulting firm that specializes in lead and revenue generation. Almost 20 years of experience leading both B2C and B2B organizations to outstanding results in increasing revenue and lowering costs. I started my career with Subway Sandwiches, where I successfully built out a territory to include 35 owned and franchised stores. From there, I held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet. Prior to founding The Pedowitz Group, I held the position of VP of Professional Services for Eloqua, one of the world's leading providers of demand generation software. In that role, I spearheaded a best practices consulting organization from the ground-up and helped Eloqua achieve a significant thought-leadership position in the marketplace.
jeff
It has been a privilege to be part of this year’s OMS. My partner Debbie Qaqish and I have been able to attend every city and meet hundreds of talented marketers. The content has been of a very high caliber. What we have noticed though, is that there has been an over emphasis on what to do to bring people to your website - plenty of great stuff on social media, seo, website usability - but little to no focus on what happens after prospects visit your page. Read more
5 Things To Consider When Evaluating a Marketing Automation Platform
(2 votes, average: 3 out of 5)
Loading ...There has been a lot of buzz in the last few years about Demand Generation or Marketing Automation. Both terms refer to the practice of combining multiple marketing channels that drive prospects to a website onto a single platform. These platforms monitor a prospect’s online behavior and use some type of workflow/trigger system to deliver messages in an automated fashion over a period of time. Read more
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