Has Email Become the “X Factor” of Successful Online Marketing?
(5 votes, average: 4.4 out of 5)
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The days of “batch and blast” email may not be over, but I think we can safely predict that its days are numbered.
When it comes to online marketing, smart companies are using precision targeted, permission-based email as the “connective tissue” to keep customers engaged and drive purchase. And for good reason! Customers have grown weary of email that does not address their needs and interests, or does not provide information that helps them make their purchase decision.
