Loading ...
Before starting on this let me take a moment to talk about how I define Social Search Optimization (SSO…another acronym…I know). In my world SSO is the process of taking your Social Marketing programs and optimizing them so that they can rank in the Search engines. The goal in my mind is to have as many page 1 listings as possible in which you control the experience. The first question that I usually get when discussing this is “How does social and SEO go together?” So let me explain… Read more
-
Topics
Top Rated
- 10 Questions to Ask Before You Blog
(5 out of 5) - Social Media Research Resources (5 out of 5)
- Let the Analytics Begin… (5 out of 5)
- The Importance of Online Storytelling for Branded Web Strategies (5 out of 5)
- How Confident Are You? (5 out of 5)
- 10 Questions to Ask Before You Blog
Joshua Palau
I have worked in the online space since 1996, working at About.com, J&J, and now Razorfish. In my current role, I manage the daily operations of our SEO, Feeds, and Web Analytics practice. We provide these services for Razorfish clients globally.
Joshua Palau
I have had several recent conversations centered on this topic over the past few weeks. During conversations like these I like to quote my favorite IBM tagline: “Stop Talking, Start Doing.”
Many companies miss timely Social Influence Marketing opportunities because of analysis paralysis. Here are a couple of rules that we all can agree are true and should make us feel comfortable with at least testing social. Read more
-
Subscribe
