Online Marketing for Marketers

Anyone who tells you that building an online community is easy is smoking something. There are so many aspects involved in creating a living web community that many times it seems overwhelming.

That said, being a part of or creating an online community is at the forefront of many marketing plans today. If you are considering integrating a community into your website plans, here are six steps, which I believe are mandatory to creating an online community that has the opportunity to flourish. Read more

At a recent publishing conference I was able to connect with a few publisher friends of mine I haven’t seen in quite a while.  For one person in particular (who will remain nameless), I didn’t pick up their business card - and wanted to send a follow up email.

While searching online, I couldn’t find the person’s email address. Now, this is a very successful publishing executive. When I typed his name into Google, it was like he didn’t even exist.  On the company site there was no direct contact information. After about five minutes of searching through documents in Google, I finally found his email in a pdf document.  Read more

Hi, I’m Joe Pulizzi, founder of Junta42. The simplest way to introduce myself and this week’s posts is with one word: Content. Creating a valuable online experience for your customers directly correlates with the quality of your online content. Think about it: your community goals, conversion goals, traffic goals, linking goals, SEO goals, etc. all depend on relevant, valuable and compelling content directed at your target buyers. Read more

One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and what software to use.

My questions back to them usually startle the person, because so many start thinking about what they want to say, other than what their target audience needs to hear.  Here are a few…   Read more

More and more, I’ve been running into businesses that are using Internet data to drive their content marketing efforts. What this means is that instead of an organization creating content for their websites in the form of text, audio or video, they are generating content by extracting information (data) accessible on the web.

Two excellent examples of this are Webbed Marketing and Hubspot…

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