With increasing regularity, clients and partners are asking how search engine marketing (SEM) and social media marketing (SMM) integrate into the overall marketing mix. That’s good news, as the previous questions related to the “what” and “why” of emarketing. Now that we’re in the “how” stage, I feel like companies are finally getting serious about true integration between search, social media and traditional marketing. This article will outline the “how” of integration of SEM & SMM into your marking mix. Read more
Kent Lewis
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the company's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include ExpressJet, InfoWorld, Nautilus, Lucy.com, Oregon State University, PC World, Planar, Ronald McDonald House Charities, SmartWool and Yesmail. He is currently President and co-founder of SEMpdx, a professional trade organization based in Portland, Oregon that provides educational opportunities for local businesses and individuals interested in a career in search engine marketing. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare to build businesses and careers through networking and weekly emails featuring jobs and industry events. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops. In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today). Due, in part, to his dedication to childhood literacy and SMART, the non-profit charitable organization invited him to join the board of directors. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.
kent
This morning, I’m one of three keynote speakers at SEM for SMB in Austin, Texas. My topic, naturally, is social media. Specifically, I identified 5 primary strategies for building small-to-medium-sized businesses (SMBs) via social media marketing. This post is a summary of my presentation, for those that couldn’t make it to Austin.
Welcome to the new blog and marketing community, Online Marketing for Marketers. As the name implies, this site is meant to be a resource for online and offline marketers looking to understand how to build business through Web-based marketing strategies. I’m your subject matter expert for social media, that really cool and brand new technology platform built on Web 2.0. As your moderator, you’ll be hearing from me every few days, waxing philosophical about the latest and greatest social media marketing tools, techniques and trends…

(2 votes, average: 4.5 out of 5)
