Integrating Search and Social Media into Your Marketing Mix

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Kent LewisWith increasing regularity, clients and partners are asking how search engine marketing (SEM) and social media marketing (SMM) integrate into the overall marketing mix. That’s good news, as the previous questions related to the “what” and “why” of emarketing. Now that we’re in the “how” stage, I feel like companies are finally getting serious about true integration between search, social media and traditional marketing. This article will outline the “how” of integration of SEM & SMM into your marking mix.  Read more

Five Ways to Build Your SMB Via Social Media Marketing

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This morning, I’m one of three keynote speakers at SEM for SMB in Austin, Texas. My topic, naturally, is social media. Specifically, I identified 5 primary strategies for building small-to-medium-sized businesses (SMBs) via social media marketing. This post is a summary of my presentation, for those that couldn’t make it to Austin.

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Welcome! I’ll be your social media expert…

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Kent LewisWelcome to the new blog and marketing community, Online Marketing for Marketers. As the name implies, this site is meant to be a resource for online and offline marketers looking to understand how to build business through Web-based marketing strategies. I’m your subject matter expert for social media, that really cool and brand new technology platform built on Web 2.0. As your moderator, you’ll be hearing from me every few days, waxing philosophical about the latest and greatest social media marketing tools, techniques and trends…

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