Online Marketing for Marketers

You may be short-changing yourself if you underpay your SEM agency. When an agency or other service provider is paid less than the cost of providing the level of service required to excel, bad things are known to happen (even with venture capitalists temporarily footing the bill).

Of course, sometimes a service provider is willing to lose money on your account (or perhaps just the paid search portion). Alternately, it may deliver subpar service without managing expectations or may recommend you do more heavy-lifting production work in-house. Read more

What I loved most about the OMS events is that attendees are marketers who don’t focus exclusively on search engine marketing or online marketing.  Many, and perhaps even most of the attendees have a full breadth of marketing responsibilities.   The broader level of marketing responsibilities and the fact that their perspective is that of accomplishing the overall marketing objectives of the organization mean that they are looking at online and search as part of a holistic marketing plan.   Read more

Most of us in the SEM business are doing quite well. Our skills, expertise, and technology are in strong demand. Some of us can even be selective about which clients to pursue or accept. This is great news, but how do we give back, both to fulfill our social responsibility and to live fulfilling lives?

Perhaps 2008 is the year we should think more about the nonprofit ecosystem than some of us have in the past…

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