Kick it through the uprights!

1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4 out of 5)
Loading ... Loading ...

Once a year I make a pilgrimage to Giants stadium (not much of a pilgrimage, the stadium is only an hour from my house) to watch my favorite NFL team. This year I watched the Giants trounce arch rivals the Dallas Cowboys 35 – 14.
(NICE!)

As a marketing author I tend to be hyper-aware of the marketing surrounding me. From the minute I entered Giants stadium my mind switched to overload. Talk about marketing noise! Everything is sponsored from the tickets to the garbage cans. If they can squeeze someone’s logo on it they will. Easily there were hundreds of sponsor companies marketing throughout the stadium, so why can I only remember two? Read more

For Those Who Used to Rock - We Salute You

1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5 out of 5)
Loading ... Loading ...

Marketing new AC/DC Album with Internet Marketing

Legendary rock band AC/DC just released, “Black Ice” their first new album in over eight years. Black Ice was released on October 8th and rocketed to the top of the charts selling nearly 800,000 earning it the distinction of being the year’s best-selling rock debut.

Black Ice marks the band’s second stint at #1 (1981’s For Those About to Rock … We Salute You reached the peak several weeks after its initial release), and the first chart-topping debut of the band’s more than 30-year-career. Read more