Online Marketing for Marketers

ROI. They want to see it from us. CEOs, COOs, clients. They want and they expect us to show ROI. Not in click-throughs. Not in press releases picked up. Not in web site or blog hits. ROI means return on investment. Investment is measured in dollars and cents. So is ROI. So why do so many of us respond with things such as: Read more

Social Media (SM) and Social Networking (SN) are all the rage and Marketers are spending time and money jumping on the bad wagon. But before you rush into rash decisions and build a blog or put your company’s image on Facebook for everyone to see, STOP! THINK! and PLAN!

The tools available in today’s Web 2.0 are attractive. However, they are just tools. No different nor any better than the tools you already have in your marketing toolbox. And like the tools you already have, they will do little to impress your CEO or your client, if they aren’t part of an integrated marketing plan. Think about it: If you are a hammer, you spend all your time looking for something to hit. If you are a blog, you spend all your time looking for readers. A hammer won’t build a house and a blog won’t build a business when they are the only tools used to achieve either of those objectives. Read more