The best marketing campaigns are well rounded with mass email, direct mail, radio and on on. There is a new medium that is quickly disrupting the marketing world in a big way. And for any Chief Marketing Officer to neglect this fact will miss a tremendous opportunity! Some call it “The Third Screen”. First ads on TV(1st screen) were popular, then computer(2nd screen). Now we have the mobile phone as the third screen to do every advertisement you can imagine. One major thing to keep in mind about the mobile phone(3rd screen). Its ALWAYS with you! This is very cheap, and very effective marketing. Read more