Online Marketing for Marketers

Remember the good old days when all you needed to do was to bid higher in order to gain a better ranking in the Pay Per Click Search Engines? Well those days are long gone and now the top three search engine programs (Google Adwords, Yahoo Search Marketing and MSN adCenter) all use some form of quality factor to determine your ad’s relevancy to the search performed and thus your ranking in the results. How the search engines determine quality scores is somewhat of a mystery but there are three things that can help increased your quality score and lower your minimum cost per click - your ad copy, your click through rates (CTR) and your landing page copy…

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