Online Marketing for Marketers

One thing I’ve learned in getting online marketing programs up and running on our company website is that selling the value of the program never stops.  You sell it to get it funded, implemented and ultimately supported in your organization.

I’m going to share an example of how we sold the value of SEO throughout the scope of the project and beyond. SEO can be an “easier sell” initially than other online marketing programs because it is so pervasive and people at every level of the organization are already familiar with the concept and use… Read more

Spending a day (or three) at a conference can be inspiring, validating – or a huge waste of time depending on what you do when you get back to the office. The tingly feeling you get from all the new ideas rushing to your head quickly dissipates when you return to your full time job and are faced with all the internal challenges that make it overwhelming and nearly impossible to know where to start.   Read more