Online Marketing for Marketers

Yesterday I received a comment about the preview pane and it highlighted something that may be useful to talk about. Simply put, are you a WORM?

WORM stands for Write Once, Read Many – it is normally associated with print. E-mail was a wonderful technological advance that allowed us marketers to break free from having to send a lot of people the exact same message. However, I really don’t think as an industry we have gotten past WORM.  Read more

Hey, everyone, hope you all had a great weekend and welcome to a new week of all the wonderful things we do as marketers, including e-mail marketing. I have been asked to post some thoughts on the value of the open rate. Open rates are amazing things and we put so much stock in them, or at least some of us use to, but truthfully there isn’t a lot of value in open rates.

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