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Online communities for women are an important force in helping change their lives, giving them freedom of expression, and connecting them with other women going through similar challenges. In 2007, women’s community site traffic jumped 35 percent according to comscore. In my opinion, online communities for women will continue to gain more traffic and user engagement than traditional magazine publications online. Look at companies like Health.com and Yahoo’s Shine – they’re desperate to find ways to incorporate user-generated content.
Why? Because you can’t simply re-publish magazine content on the Web and expect women to care. Read more
