How do you create more engaging content for the Web? This is a question that we were faced with in the eChannel group of Caterpillar as part of a 6 Sigma project that I led. What we had been doing was repurposing off-line material and dumping it on the web. Sound familiar? The project took a hard look at our internal processes for managing web content as well as the quality of the content itself.

Following are 5 things we learned as a result… Read more