Integrate and Personalize for Maximum ROI through the Marriage of On-Line and Off-Line Marketing Tactics
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One of the most important things to remember when designing and implementing an on-line marketing approach… is your off-line marketing approach! By off-line, I mean the traditional marketing tactics of direct mail, advertising, collateral, etc. ROI (Return on Investment) is the universal yardstick for marketing professionals. Company leaders are holding marketers accountable for measuring and maximizing ROI for every marketing dollar spent. In order to drive increases in ROI, there are two best practices that can help: 1) Integrate your Marketing Approach (on-line with off-line) and 2) Personalize your Messages.
