Online Marketing for Marketers

Different thoughts and themes in this blog entry…I had the distinct pleasure of sitting on the keynote panel at the OMS in Atlanta last week. We had some great topics, panelists and an open bar. In my book, that makes for a pretty good day out of the office. The passion and energy in the audience was what really grabbed me.  Read more

Email marketing improvements may seem daunting but they don’t have to be. Carve a few hours out of your normal schedule to focus on some key areas worth reviewing. Here are a few ideas to get you going…
 

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Dialogue is what personal communication is called when it’s two way. Too often, online marketing and email marketing in particular, seem like a one-way street. Email campaigns often look like they were built to hit internal numbers, appease a VP or be sent for the sake of sending to a list.

This new blog should be a great place to share ideas and build better dialogues between marketers, which in turn, should result in better communications between us marketers and our audiences. I am honored to participate and I hope to chime in on thoughts related to email marketing and how to ensure your email program doesn’t gut stuck in the gutter, just batching and blasting.

Two other thoughts I must mention for any and all email marketers before I go…

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