Online Marketing for Marketers

This is the second part to “Usability: How Poor Customer Experience Can Affect Your Brand” in which we defined what poor customer experience meant.

Now that you have an understanding of what poor customer experience is, how do you make a case for improving the user experience? This is a question I often receive while speaking in conferences. Today, I’m going to provide you all (ok, well, not all but enough) resources and techniques to help you effect this change. Read more

When I was asked to guest moderate this week, I was invited to talk about a subject that is near and dear to my heart: How Poor Customer Experience is Ruining Your Brand.

This week, I will create three posts that define what poor customer experience is, how to sell customer experience to your execs and upper managers, and, lastly, methods to increase positive customer experience on your site.

From being on tour with Aaron, I definitely learned that you should spend one minute solving the world’s problem, and 59 minutes defining. Therefore, this first post is designed to define poor customer experience. Read more

This topic has been on my mind as of late, and I wanted to record my findings regarding international usability. Here are some points that might come in handy when preparing a site for the international audience:

INTERNATIONAL ECOMMERCE

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