Content creation can be difficult

One of the biggest, time-tested tips for getting your site more visibility is to generate links to it on other sites, which is done by having great content on YOUR site in the first place! Of course, this is easier said than done or more sites would be engaging in this practice. The good news is, if you ARE one of the sites that has great, linkable content it will be that much easier for you to get links and traffic. If you don’t have content that would entice outside links, it’s time to remedy the situation. SearchEngineJournal has a few pointers for how to do this without creating a major site overhaul.

On the flip side of this is what Copyblogger calls “fast food marketing.” The post references an article by Michael Arrington where he voices his concern for this type of quick-and-easy content.

This “mainstream spam” can be efficiently optimized for search, or thrust onto the unsuspecting eyeballs of AOL users. (Haven’t the poor things suffered enough already?) Arrington believes there’s no hope against this onslaught of junk content, which is going to overwhelm all of the good stuff.

So what does he suggest:

Figure out an even more disruptive way to win, or die. Or just give up on making money doing what you do. If you write for passion, not dollars, you’ll still have fun. Even if everything you write is immediately ripped off without attribution, and the search engines don’t give you the attention they used to. You may have to continue your hobby in the evening and get a real job, of course. But everyone has to face reality sometimes.

“Disruptive” may sound a bit extreme but when it comes to creating unique, legitimate content the idea is you can’t be too sure. Econsultancy provides a post including some ways businesses and sites can integrate even better content and user interaction, beyond just articles and posts:

Whilst there has been a lot of focus on how emerging technology can be used to drive e-commerce and customer engagement, less is written about how it is transforming internal business process and knowledge management. Much of the technology that is now in widespread use has been around for years but the user interfaces have improved significantly and people are more in-tune with the technology than ever before.

Between original, engaging posts and integrating up-and-coming technology these posts should give you some fresh, new ideas!