Posted by alexis on January 11th, 2010
Several posts over the past week about giving subscribers what they want. Inbox Ideas Blog advocates discovering what your subscribers’ preferences are before early on, before completing the sign-up process. Sure, you can go back later and encourage people on your email list to provide feedback and insight into the relevancy of your campaigns, but why not get it out of the way ahead of time, so you know exactly what the subscriber is looking for and so you can be sure that you deliver and meet their expectations.
First, you need to decide what kind of information you really want to offer subscribers. This will help when you are creating questions for your form. If you currently have a newsletter, examine the messages that you send and decide if your content is consistent with what people are subscribing to on your website.
Meanwhile, iMediaConnection had a post about email common sense moves that you may be missing. If you’ve been in the email marketing space for any length of time, you’ve likely heard the basics tossed around over and over. Not that it’s not good to be reminded of some simpler techniques from time to time, but it’s also good to be introduced to new tricks and technologies. This iMedia post talks about some tricks you may have overlooked. For example:
This year, the major ISPs … have sworn to employ engagement as a criterion in routing email. Marketers whose emails sit unopened and unclicked in recipients’ mailboxes will find their emails banished to the junk mailbox or perhaps banned outright.
So how do you ensure you’re not a sitting duck? This post takes a look at some logical ways to maintain your good reputation as an email marketer by providing your subscribers with newsletters, offers and emails they want to open!
Speaking of offers, another tactic to get subscribers, as AWeber points out is to offer incentives for signing up. This ensures you grow your list, but also gives a customer or potential customer something back in return (whether that’s free shipping, a free gift or whatever). On of the reasons this works is that it eliminates doubt:
When the time comes to actually fork over their name and email address, a lot of visitors freeze. In that moment, they are almost ready to subscribe to your list but need just a bit more persuasion. What to do? Sweeten the deal.
Make sure that once you’ve got that email address, you’re using your email campaigns to your customer’s best interest!
Categories: Email Marketing Recap | Posted by alexis on January 11th, 2010 |
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