Posted by alexis on January 11th, 2010
Now, more than ever, you need to analyze your site or company’s return on investment. Across whatever platforms you’re utilizing from social media campaigns to search marketing to AdWords, it’s important that you have a good grasp on what’s working and how well it’s working. This is where analytics comes in. Analyzing your website allows you to keep and perfect the plans you’ve implemented that are performing and to get rid or or re-asses ones that may not be doing so well. Econsultancy recently wrote a post that’s been buzzed about in the analytics sphere emphasizing five things you can do this year to make sure you’ve got a handle on your analytics campaign.
The post first cautions people to think about the long-term and what you’d like to accomplish … but without losing sight of what can be done in the immediate future. For the rest of the tips, check out the post!
If you’re fine-tuning your analytics campaign for a new year, you may want to watch WebAnalyticsWorld’s recent webcast about how to track your social media efforts using analytics. One of social media’s big roadblocks has been coming up with ways to quantify the results, and this webcast details ways in which you can input your social media strategy into your analytics strategy, ideally creating a way to track at least some of the work you’re doing in the social space.
Who could forget that we’re embarking on a new year – and SearchEngineLand has just the post: Five Analytics New Year’s Resolutions. There’s some overlap between these ideas and the posts mentioned above, but it’s good to see that various analytics advisers and strategists are on the same (or similar) page. This post admonishes sites to do a few things:
1). Fix site search and use it
2). Clean up content reports
3). Tag marketing initiatives and analyze results.
For the rest of the resolutions, check out the post!
Categories: Web Analytics Recap | Posted by alexis on January 11th, 2010 |
