March 3, 2010
It’s Friday and we’re all busy trying to close out the week strong but there’s no time like the present when it comes to improving your chances of “being found” online. I continue to see websites that could substantially improve their SEO with very simple changes but, for...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: best practice, blogging, Search Marketing, web content, website and content strategy, | No Comments »
March 2, 2010
If you’re a media site, one of the most critical measurement objectives is to assess the success of your content. But how does one go about measuring this? Default web analytics reports often fall short in this area. Let’s take a look at some of the most popular content metrics...
Posted in Best of Online Marketing, Web Analytics | Tags: ROI, social media measurement, Web Analytics, web metrics, web scoring, | No Comments »
February 26, 2010
Linda Lybert knows sales. I mean she really knows sales, the way a history professor knows history.
She wrote a brilliant, brief white paper about sales, titled “Are you going to sell to me the way you want to sell or the way I want to buy?”, and she was kind enough to...
Posted in Best of Online Marketing, Integrated Strategy | Tags: best practice, blogging, conversation marketing, copywriting, ecommerce, Email Marketing, Integrated Strategy, internet marketing strategy, | No Comments »
February 26, 2010
Well… up until now, you couldn’t. Thank goodness that there are analytics firms like Webtrends charging ahead on this front. Webtrends (disclosure: they are a client) made a decision over a year ago that the web site was but a small piece of the overall analytics puzzle.
Since...
Posted in Best of Online Marketing, Web Analytics | Tags: blogging, brand marketing, ecommerce, seo, social media strategy, web 2.0, web design, wordpress, | No Comments »
February 26, 2010
Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first...
Posted in Best of Online Marketing, Social Media | Tags: best practice, blogging, Social Media, social media strategy, social strategy, word of mouth, | 1 Comment »
February 26, 2010
Google just announced that a YouTube Preview feature is now activated on all Gmail accounts.This allows millions of Gmail users to view YouTube-hosted videos in the email itself.This sounds like the holy grail of video email: full in-mail video and aud…
Posted in Best of Online Marketing, Email Marketing | Tags: best practice, deliverability, email campaigns, Email Marketing, gmail, landing pages, newsletters, small business, YouTube, | No Comments »
February 26, 2010
Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch
What’s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
February 26, 2010
Paid search is a mainstay of online advertising, but there are other performance-based platforms that can outperform search. Take a look at the available options.
Posted in Best of Online Marketing, Search Marketing | Tags: best practice, consumer insights, imedia connection, marketing news, Online Advertising, ROI, Search Marketing, seo, | No Comments »
February 26, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist...
Posted in Best of Online Marketing, Social Media | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
February 26, 2010
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of...
Posted in Best of Online Marketing, Online Advertising | Tags: best practice, google adwords, landing page, Online Advertising, paid campaigns, ppc, seo, Web Analytics, | No Comments »
