May 10, 2011
The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get f…
Posted in Email Marketing | Tags: best practices, buzz marketing, new media, online media opinions, social media commentary, social media news, technology news, viral marketing, web tips, word of mouth, | No Comments »
May 4, 2011
Delivering your emails can be like crossing the Bridge of Death in Monty Python’s “The Holy Grail.” You have to answer several riddles to get past the gatekeepers and avoid the Pit of the Undelivered.
The gatekeepers, of course, are the ISPs and webmail providers....
Posted in Email Marketing | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
April 27, 2011
This is a guest post by Andreas of London Cyclist.
He contacted me asking if he could share how he’s achieved increased open rates for his email marketing campaigns. I think you’ll enjoy his story and advice.
Take it away, Andreas! -Justin Premick
Listening in awe to a highly...
Posted in Best of Online Marketing, Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | No Comments »
April 20, 2011
Subscribers and email marketers alike are creatures of habit. We find comfort in the ordinary and expected daily course of action.
Most of us probably even follow similar morning routines. We wake up, drink our coffee and get a move on with our day – squeezing in a few...
Posted in Best of Online Marketing, Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | 1 Comment »
April 13, 2011
Last year, before Zozi sent emails focusing only on deals, it had a newsletter that offered travel information and updates with a funny tone. Zozi’s marketers learned more about deliverability through this newsletter with tests like the one described below.
Posted in Email Marketing | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
April 13, 2011
Chad White from the Retail Email Blog has posted a lot in the past about animated GIF usage. He recently tweeted that he hasn’t seen many animated GIFs lately, and as I dug through my inbox looking for examples I started to wonder why.
Since they are virtually compatible with...
Posted in Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | 2 Comments »
April 13, 2011
Econsultancy and Adestra’s recent email marketing census shows just how badly informed many email marketers are when in comes to inbox placement rates and the implications of poor deliverability on performance.
Tell me more
Posted in Email Marketing | Tags: deliverability, email response, industry news, lead acquisition, lead generation, | No Comments »
April 13, 2011
The mobile email challenge has got easier.
And harder.
Um, let’s try again…
Designing emails for mobile devices has got easier. But designing email campaigns for mobile use has got harder. And more confusing.
And actually, mobile email design is a little confusing, too.
Oh, and...
Posted in Email Marketing | Tags: deliverability, landing pages, newsletters, small business, | No Comments »
April 13, 2011
The mobile email challenge has got easier.
And harder.
Um, let’s try again…
Designing emails for mobile devices has got easier. But designing email campaigns for mobile use has got harder. And more confusing.
And actually, mobile email design is a little confusing, too.
Oh, and...
Posted in Email Marketing | Tags: deliverability, landing pages, newsletters, small business, | No Comments »
April 13, 2011
“You Are Not Alone” In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far. Because Aweber counts each email that’s been opened, even if they’re from...
Posted in Email Marketing | Tags: blogging, content marketing, copywriting, lead generation, | No Comments »
