January 11, 2012
Emailvision released the results of a survey revealing interesting insights regarding perceptions on and use of email as an important part of the marketing mix. The research was conducted by Emailvision in November 2011. 700 organizations from 10 countries (UK, US, France,...
Posted in Email Marketing | Tags: case studies, deliverability, list management, permission, spam, | No Comments »
January 11, 2012
The automated messages behind buzzwords like “marketing automation” and “shopping cart recovery”seem to be taken for granted. This MarketingSherpa blog post will explain the reasons behind our observation that triggered messages have tremendously higher...
Posted in Email Marketing | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
January 11, 2012
Here are five key resolutions that should be the focus of email marketers in 2012. 1 – Implement transactional messaging programs –Start by listing all possible interaction opportunities for consumers with your brand. Now, create specific messages…
Posted in Email Marketing | Tags: best practices, case studies, Email Marketing, how-tos, Integrated Strategy, Social Media, | No Comments »
January 11, 2012
Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program,...
Posted in Email Marketing | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
January 11, 2012
Sometimes it feels like a hassle to manage subscribers on more than one email list. How can you make sure that the right customers are getting the right information from the right list? Let me introduce you to automation rules. When you need to send the same weekly newsletter to more...
Posted in Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | 1 Comment »
January 11, 2012
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters?...
Posted in Email Marketing | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 12 Comments »
December 15, 2011
Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as...
Posted in Best of Online Marketing, Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | No Comments »
December 7, 2011
It is frankly maddening when I hear marketers talk about how ‘valuable’ email is because it is ‘cheap’.
It says to me this marketer is likely to be banging out high frequency emails to produce orders without due consideration t…
Posted in Email Marketing | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
December 7, 2011
So in a terrifying moment of weakness I found myself saying:
“It would be nice to get 3000 Twitter followers by the end of the year”
Oh dear.
Why 3000? Why by the end of the year? Why focus on THAT metric? Why, Mark, why?
I’m only human. The seductive appeal of using a random...
Posted in Email Marketing | Tags: deliverability, landing pages, newsletters, small business, | No Comments »
December 7, 2011
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Lane Bryant, 12/3 — 50% Off Sweaters, Jeans, Sleepwear & More – Online Only Thru SundayDo your triggered email templates...
Posted in Email Marketing | Tags: best practices, email campaigns, retail email, | No Comments »
