December 4, 2009
By Stephanie Miller
VP, Global Market Development
Here’s some more fodder to build your case for investing in your email program to build long term value, protect your revenue and demand generation success.
While 64% of consumers say promotional offers dominate both the...
Posted in Email Marketing | Tags: deliverability, email response, industry news, lead acquisition, lead generation, | No Comments »
December 4, 2009
One of the greatest strengths of email marketing has always been its measurability, so don’t overlook it. These metrics can help you measure your progress internally as well as against your competitors. It provides a snapshot of progress, such as open rates are declining,...
Posted in Email Marketing | Tags: email campaigns, Email Marketing, measurability, media post, | No Comments »
December 4, 2009
Talk to email marketers and of course they’ll tell you: email’s not dead. And we probably all think OUR emails are the ones that are riveting and getting read. But what about the actual users, you know ~ the people we’re trying to reach and convert. A new study...
Posted in Email Marketing | Tags: deliverability, email campaign, Email Marketing, email usability, landing pages, newsletters, small business, | No Comments »
December 3, 2009
The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement....
Posted in Email Marketing | Tags: ecommerce, email, engagement marketing, multi-channel, shop.org speaker, | No Comments »
December 2, 2009
Somehow amongst my responsibilities at ReachForce I’ve gotten involved in helping figure out email deliverability issues for some of our customers. As a result, I have spent a good chunk of my time lately researching, reading and generally informing myself on some of the less...
Posted in Email Marketing | Tags: b2b, deliverability, Email Marketing, email strategy, marketing automation, | No Comments »
December 2, 2009
It’s all well and good to talk about the theoretical value of building relationships via email… but is anyone doing it? And if so, how?
Posted in Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | 1 Comment »
December 1, 2009
You should be careful about headlines. It’s pretty easy to write a headline that will get someone to forgive your spam, and perhaps even to open your note (CyberMonday! 85% off…). It’s pretty easy to write a headline that will…
Posted in Email Marketing | Tags: best practices, business practices, inspirational thinking, marketing strategy, word of mouth, | No Comments »
November 30, 2009
I particularly liked the HubSpot post this week about a Fortune 500 CEO who gives strongly-worded, yet polite, email tips on his auto responder:
The CEO Explains the Need for His Email Reply
“Please understand that I get dozens of these types of messages a week. I simply do not...
Posted in Email Marketing Recap | Tags: best practices, Email Marketing, hubspot, media post, | 1 Comment »
November 30, 2009
Happy Cyber Monday, folks! It’s that day of the year online retailers look forward to, especially given 2008’s miserable numbers. This year, the National Retail Federation is projecting a nice growth over 2008. Black Friday is usually a precursor to Cyber Monday and...
Posted in Email Marketing | Tags: black friday, cyber monday, ecommerce, Email Marketing, online retail, | No Comments »
November 30, 2009
Email marketing is the ultimate conversation medium. Lean how to turn your broadcast approach into a conversation.
Posted in Email Marketing | Tags: email, email deliverability, Email Marketing, email revenue, stephanie miller, | 1 Comment »
