June 8, 2011
Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to. Marketing managers usually understand that they key is to get rid of...
Posted in Email Marketing | Tags: deliverability, email response, industry news, lead acquisition, lead generation, | No Comments »
June 1, 2011
Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. We know that those who manually request additional information and future...
Posted in Best of Online Marketing, Email Marketing | Tags: b2b, demand generation, lead management, lead nurturing, marketing ROI, | No Comments »
June 1, 2011
Social media is the hottest buzz on the web today. But if you think email marketing is obsolete because of it, you might want to think again.
Posted in Best of Online Marketing, Email Marketing | Tags: blogging, branding, Build Your Business Online, Facebook Fan Page, social media marketing, twitter, web content, Web Success, Web Success Team, | No Comments »
May 25, 2011
Online retailers rejoiced at the news their email marketing campaigns are eagerly read by consumers. This report showed that nearly half of those surveyed said they look forward to finding the latest deals in their inbox.
The question is: are you creating compelling messages that...
Posted in Best of Online Marketing, Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | No Comments »
May 18, 2011
After 4 months, the average click rate from the average subscriber drops to less than 1%.
That’s pretty low. But you can avoid such an extreme click-through crash, if you know how.
You see, your 4 month-old subscribers probably get the same emails as your newest readers. But 4...
Posted in Best of Online Marketing, Email Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | No Comments »
May 10, 2011
I was reviewing a few email messages I’d developed for a B2B lead nurturing program with a project team when they said the equivalent of – Gosh, these are short. We should include links to events, products, etc. We’re missing a big opportunity to give our prospects...
Posted in Email Marketing | Tags: B2B marketing, b2b websites, content development, content marketing, emarketing strategies, interactive marketing, lead management, lead nurturing, | No Comments »
May 10, 2011
As email marketers, we’ve all been there before. You send out an email that has some type of error in it – a missing/incorrect subject line, the wrong offer, correct copy but to the wrong list, etc. Sometimes we send out an email that is poorly-timed or flat out “in bad...
Posted in Email Marketing | Tags: blue sky factory, CAN-SPAM, deliverability, email campaigns, email marketing strategy, publicaster, | No Comments »
May 10, 2011
I like to remind Emma customers to send their campaigns to their Emma test group before sending to their entire audience, but I’m not sure I stress enough the importance of split testing. To find out what really works for your unique audience, create two versions of the same...
Posted in Email Marketing | No Comments »
May 10, 2011
In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data.
As someone who co…
Posted in Email Marketing | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
May 10, 2011
Deliverability changed on April 6. On that day, Google changed their deliverability filter algorithms and, similar to how changes to their search ranking algorithms affect SEO, this change affected a number of our customers – some for the better and some for the...
Posted in Email Marketing | No Comments »
