March 3, 2010
Why focus your attention on trendy smartphone users when there are broader-reaching options available? Here are a few alternatives that can ramp up your mobile marketing efforts much more rapidly.
Posted in Integrated Strategy | Tags: best practice, consumer insights, imedia connection, Integrated Strategy, iphone, marketing news, | No Comments »
February 26, 2010
One trend I’ve noticed lately is that the few UK retailers that have launched mobile commerce services have opted to do this via mobile apps rather than a mobile website. Both Next and Net-A-Porter have the app, but not the mobile site.
Is there an a…
Posted in Integrated Strategy | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
February 26, 2010
It seems as if texting has replaced talking, if you go by the numbers alone. Michael Bush writes about this in Advertising Age, noting that marketers are still trying to figure out how they can get in on the texting explosion.
Maybe most marketers can’t and shouldn’t try. I’ll...
Posted in Integrated Strategy | Tags: direct marketing, graphic design, market research, ROI, Search Marketing, seo, Social Media, Web Analytics, web metrics, word of mouth, | No Comments »
February 26, 2010
Posted by franchisegator
The hot topic of the moment on SEOmoz right now is “return on investment” – a term in the scope of this site specifically revolves around measuring the worth of your marketing efforts. ROI is an easy acronym to throw around and sound smart with your...
Posted in Integrated Strategy | Tags: Integrated Strategy, new media, ROI, sem, seo, seo tools, seomoz, web 2.0, | No Comments »
February 26, 2010
Linda Lybert knows sales. I mean she really knows sales, the way a history professor knows history.
She wrote a brilliant, brief white paper about sales, titled “Are you going to sell to me the way you want to sell or the way I want to buy?”, and she was kind enough to...
Posted in Best of Online Marketing, Integrated Strategy | Tags: best practice, blogging, conversation marketing, copywriting, ecommerce, Email Marketing, Integrated Strategy, internet marketing strategy, | No Comments »
February 20, 2010
When considering the launch of your first mobile marketing campaign, don’t get bogged down in the mobile specifics. Instead, focus on good, solid marketing and you can’t go wrong. The five “To Do’s” below will help you make sure that your campaign delivers on the...
Posted in Best of Online Marketing, Integrated Strategy | Tags: best practice, Integrated Strategy, Mobile Marketing, mobile strategy, | No Comments »
February 18, 2010
A tribute to old Jeeps.
A few weeks ago, our friend Kim Banks down at Full Circle PR asked me if I could help her figure out how to install a Sirius / XM radio in her husband’s Jeep. After signing up for the service and buying a unit on sale, she planned to borrow her husband’s...
Posted in Best of Online Marketing, Integrated Strategy | Tags: best practices, brains on fire, branding, Integrated Strategy, online marketing, sirius, | No Comments »
February 17, 2010
The word “futurist” is one of those things that makes my eyes light up, my heart rate increase and my imagination run wilder than George Michael on a bender. In the first of a three-part series on the future of marketing, we delve into what people are searching for around the...
Posted in Integrated Strategy | Tags: best practice, demand, future, Integrated Strategy, keywords, marketing, search volume, searches, technology, | 4 Comments »
February 16, 2010
We all know the marketing landscape is changing, and fast. The term “traditional marketing” is an everyday, commonly used term, meaning marketing beyond what is considered traditional is well-ingrained. It’s here to stay, but that doesn’t mean traditional marketing channels...
Posted in Integrated Strategy, Twitter Buzz and News | Tags: devices, forrester, future, future of marketing, interactive spend, marketing channels, marketing platforms, online marketing, platforms, Search Marketing, traditional marketing, | 11 Comments »
February 15, 2010
If shopping at a bricks and mortar store were as difficult as some ecommerce sites, customers would run out screaming. Make the process easier and you could significantly boost sales…
Posted in Best of Online Marketing, Integrated Strategy | Tags: affiliate marketing, B2B marketing, conversion, ecommerce, Integrated Strategy, | No Comments »
