March 30, 2011
As my colleagues Margaret Farmakis and Stephanie Colleton have pointed out over the past couple of weeks, there are several benefits to strategically integrating your email and social media initiatives in both channels. However, this integration is not without risks. When done well,...
Posted in Best of Online Marketing, Integrated Strategy | Tags: deliverability, email response, industry news, lead acquisition, lead generation, | No Comments »
March 23, 2011
Search? Social? There’s so much involved in each, as a small business owner, which one should you put the bulk of your focus on? Well, you may not like the answer. According to new research from GroupMSeach and comScore, search and social are a bit like peanut butter and jelly –...
Posted in Best of Online Marketing, Integrated Strategy | Tags: crm systems, marketing tips, small business, small business management, small business trends, startup, | No Comments »
December 9, 2010
Over the past few years, we’ve posted a number of times about how to integrate Facebook and your email marketing efforts, especially when it comes to getting Facebook friends and fans to subscribe to your communications. This post will update and supersede previous posts on the...
Posted in Best of Online Marketing, Email Marketing, Integrated Strategy | Tags: blue sky factory, CAN-SPAM, deliverability, email campaigns, email marketing strategy, publicaster, | No Comments »
December 2, 2010
Posted by randfish
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link...
Posted in Best of Online Marketing, Demand Generation, Email Marketing, Integrated Strategy, Online Advertising, Search Marketing, Social Media, Web Analytics, Website & Content Strategy, Website Usability | Tags: blogging, brand marketing, contextual ads, inbound marketing, keyword research, link building, ppc, reputation management, seo, seo tools, viral marketing, web 2.0, web development, | 9 Comments »
November 29, 2010
I hear you — it’s tough to think about next year’s marketing campaigns when you’re wading hip-deep through the flurry of emails you’re sending (and receiving!) for the holiday season. But the end of the year is also the beginning of a new one....
Posted in Email Marketing, Integrated Strategy | Tags: consumer insights, imedia connection, marketing news, | No Comments »
October 28, 2010
See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.
Posted in Best of Online Marketing, Integrated Strategy | Tags: ecommerce, Mobile, Mobile Marketing, new media, new technology, technology trends, | No Comments »
October 7, 2010
Are you creating and sharing video as a part of your marketing strategy? No doubt you are uploading your work to YouTube as you should. YouTube and parent company Google top the charts, in terms of online video views. No surprise there. But what might surprise you is that Facebook is...
Posted in Best of Online Marketing, Integrated Strategy | Tags: brand marketing, customer experience, design, social media strategy, | 2 Comments »
October 4, 2010
See how M&M Products Co. used mobile to drive trial usage through product sampling to targeted and relevant potential new users and customers.
Posted in Best of Online Marketing, Integrated Strategy | Tags: ecommerce, Mobile, Mobile Marketing, new media, new technology, technology trends, | No Comments »
September 27, 2010
A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience.
Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every...
Posted in Best of Online Marketing, Best of Social Media, Integrated Strategy | Tags: blogging, social media strategy, word of mouth, | 4 Comments »
September 21, 2010
David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.
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Posted in Best of Online Marketing, Integrated Strategy, Search Marketing | Tags: best practices, buzz marketing, new media, online media opinions, social media commentary, social media news, technology news, viral marketing, web tips, word of mouth, | No Comments »
