June 8, 2009
Denver started out like most other OMS stops… good energy from the 220+ in attendance, strong engagement from speakers and networking all around. But as the day wore on, the detailed examples, case studies and pure ”How to” best practices stood out–just like the quality...
Posted in Integrated Strategy | No Comments »
June 2, 2009
With over 230 in attendance and an agenda stacked with the likes Andy Sernovitz, author of Word of Mouth Marketing; Susan Prater, Owens Corning; Kevin Espinosa, Caterpillar; Kevin Lee (just quoted today in USA Today); Bill Leake and another 20 leading online experts, OMS Chicago...
Posted in Integrated Strategy | No Comments »
June 2, 2009
A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum.
Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to...
Posted in Email Marketing, Integrated Strategy, Search Marketing, Social Media, Website & Content Strategy, Website Usability | Tags: Emotion, | No Comments »
May 28, 2009
Late last year I grew a beard, part out of curiosity and part out of solidarity with the down and out. Someone called it a “recession beard” and that suited me fine. Today I shaved that beard. After three days of beautiful weather, I felt I was depriving myself of...
Posted in Integrated Strategy, Search Marketing | 3 Comments »
May 26, 2009
Everyone knows that a financial disaster has hit America’s auto, financial and real estate industries. News organizations are even comparing today’s economy to the Great Depression.
Consumers at all income levels are pressured to cut spending when energy costs are up, property...
Posted in Integrated Strategy | No Comments »
May 24, 2009
The past 2 days brought OMS in to Houston on Wed and out of Austin on Thursday in what was a jam packed 48 hours of good ole Texas fun and some down home education to boot. After making the 3 hour drive from Dallas, the OMS crew arrived to the JW Marriott with high anticipation...
Posted in Integrated Strategy | No Comments »
May 21, 2009
Smaller creative agencies have historically had to fight the good fight to get work from large brands. But with the surge in demand for social media—which for all intents and purposes, falls into the “grassroots” category on a list of traditional services—there’s been a...
Posted in Integrated Strategy, Website & Content Strategy | No Comments »
May 19, 2009
It was OMS’s first ever stop in Dallas and turned out to be a great start our Texas swing this week. Although I think the Monday morning coffee had not quite kicked in during the opening presentation (i.e. my joke did not get the normal hardy laughs..), the day went into full...
Posted in Integrated Strategy | No Comments »
May 19, 2009
Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum.
Any interesting change looks like an S curve – except in Silicon Valley where it looks like a hockey stick
The ghost behind the S curve is Moore’s law –...
Posted in Integrated Strategy | No Comments »
May 16, 2009
OMS DC is always a unique in its mix of government, nonprofits (associations), brand and agency based marketers. Strikingly, the mood in DC was very upbeat. Everyone had recessionary issues to deal with but based on the lively conversations, audience interaction and attendance at...
Posted in Integrated Strategy | No Comments »
