March 9, 2010
I just read a truly inspiring blog post and the relevance to readers of this site is immense. Sometimes while surfing the web, you follow a circuitous path to a post, and you know it must be karma. You follow a friend’s favorited post, and find another post with a list, and you...
Posted in Integrated Strategy | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
March 9, 2010
Engaging Mass Influencers is tough–getting a sufficient number of bloggers or Twitterers to mention your new product or participate in your promotion is challenge enough–but keeping them engaged is tougher. TripAdvisor demonstrates one way to keep influencers...
Posted in Best of Online Marketing, Integrated Strategy | Tags: advertising, b2b, branding strategy, consumer marketing, interactive marketing, new media, trip advisor, twitter, word of mouth, | No Comments »
March 9, 2010
Seth Goldstein comes up with a lot of ideas. Some of them work and some of them don’t. He was one of the original backers of Del.icio.us (bought by Yahoo), Etherpad (bought by Google) and Bit.ly (huge via Twitter). He was also President of the short-lived Attention Trust and...
Posted in Integrated Strategy | Tags: Mobile Marketing, multimedia, News and Trends, Social Media, stickybits, vinyl barcode, | No Comments »
March 9, 2010
NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.
Posted in Integrated Strategy | Tags: ecommerce, Mobile, Mobile Marketing, new media, new technology, technology trends, | No Comments »
March 9, 2010
Audiences want to interact with media brands on mobile devices—via “untethered digital content” said John Loughlin, Hearst Magazines EVP and general manager, at the recent Digital Innovators’ Summit in Berlin.
read more
Posted in Integrated Strategy | Tags: digital advertising, emedia, Online Advertising, online magazine, print online integration, print to online, | No Comments »
March 5, 2010
At the end of February the OMC crew headed down to San Deigo for our yearly conference, which also kicks off a summer full of one-day events all across the country. A list of exact stops and dates will be out soon! In the mean time, there were a number of great bloggers, content...
Posted in Integrated Strategy | Tags: OMS, online marketing summit, search engine summit, SES, | No Comments »
March 4, 2010
English-language auto-captioning of YouTube videos, which was initially rolled out on a small number of channels in November, is now available for all users of the Google-owned video site.
Product manager Hiroto Tokusei announced the rollout in a post on the YouTube Blog. Highlights...
Posted in Integrated Strategy | Tags: auto caption, News and Trends, video marketing, website and content marketing, YouTube, | No Comments »
March 4, 2010
One of my favorite online resources for trends, case studies and strategic approaches to branding is Brandchannel – hosted by Interbrand. It isn’t just a collection of the firm’s own work, but offers a real forum for discussion and third-party…
Posted in Best of Online Marketing, Integrated Strategy | Tags: b2b, brand research, brandchannel, Integrated Strategy, market research, | No Comments »
March 3, 2010
One of the most important things to remember when designing and implementing an on-line marketing approach… is your off-line marketing approach! By off-line, I mean the traditional marketing tactics of direct mail, advertising, collateral, etc. ROI (Return on Investment) is the...
Posted in Best of Online Marketing, Integrated Strategy, Twitter Buzz and News | Tags: best practice, email campaign, email messaging, Integrated Strategy, ROI, | No Comments »
March 3, 2010
Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s...
Posted in Integrated Strategy | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
