January 1, 2010
With the new year under way (now there’s a scary thought!) you might want to consider giving your AdWords campaign a once-over. Even if you do this on a semi-regular basis, it’s still a good idea to make sure you’re maximizing your campaign and not wasting any money...
Posted in Online Advertising Recap | Tags: adwords, google, MIT, Online Advertising, study, | 2 Comments »
December 18, 2009
Some interesting insight this week on where online advertising stands in regards to other forms of advertising and buyer awareness. Deloitte’s fourth edition State of the Media Democracy report has some pretty interesting and detailed information about exactly how consumers...
Posted in Online Advertising Recap | Tags: deloitte, marketing vox, monetization, Online Advertising, ROI, state of the media democracy, | 1 Comment »
December 10, 2009
In our social media world, we talk a lot about how well a brand listens. Do its advertising dollars go to campaigns that are in line with the target demographic and what they want? Does the company even know what the target demographic is? If so, how are they figuring out where to...
Posted in Online Advertising Recap | Tags: ad campaign, branding, htc, Microsoft, Personal Branding, yahoo, | 1 Comment »
November 27, 2009
No online marketing category can escape the holiday buzz and online advertising has a unique position with optimization to ensure high interest in and traffic to a site or product. Sometimes, it seems like a bit of a crap shoot – throw all your tricks against a wall and see...
Posted in Online Advertising Recap | 5 Comments »
November 19, 2009
The online advertising world has been a-buzz with calls to sign up for Twitter’s latest advertising platform, Ad.ly. Jeremy at ShowMoney shows how he’s made quite a bit of money with the service, just by “sending one Tweet every day from advertisers that they...
Posted in Online Advertising Recap | Tags: ad.ly, branding, Online Advertising, personal brand, tweets, twitter, | 2 Comments »
November 13, 2009
In a new study from the Interactive Advertising Bureau, they suggest that:
Media companies lack category expertise when they sell to brand marketers and engage with them too late in the media planning process
*Marketers want integrated campaigns instead of platform-specific media...
Posted in Online Advertising Recap | Tags: advertisin, BAIN, IAB, Online Advertising, rex hammock, rexblog, un-advertisin, | 4 Comments »
November 9, 2009
Online Holiday Shopping
Holiday-related studies, stats, advice and info seems to be popping up everywhere! And as online marketers and advertisers, we SHOULD be focusing on what the consumer is going to be looking for, but it’s easy to get overwhelmed and intimidated by all the...
Posted in Online Advertising Recap | Tags: brand engagement, forrester, holiday marketing, Online Advertising, shopblog, social engagement, Usability, user interface, | No Comments »
October 20, 2009
B.L. Ochman’s What’s Next blog makes a point that’s been made before: twitter is the new blogging. But in his case, Ochman doesn’t see this as a good thing. Allowing blogs to lie un-updated while effort is put into shorter, perhaps timelier posts is doing a...
Posted in Online Advertising Recap | 1 Comment »
October 12, 2009
Sarah Silverman’s PSA-meets-viral-video-meets-blasphemy is so funny that, as one blogger put it, you’ll feel like you “should be offended as you laugh milk out your nose.” Funny slash bad girl Sarah has made light of a serious situation again, this time...
Posted in Online Advertising Recap | No Comments »
October 9, 2009
I caught a glimpse into the threadless movement gaining ground as I was reading through posts this week. BrandFlakesforBreakfast.com discusses this new site – an outgrowth of the ideas behind the threadless t-shirt company. Threadless presents its users with proposed designs...
Posted in Online Advertising Recap | 4 Comments »
