December 22, 2009
I’ve experimented with ads on Google AdWords a time or two, and it’s a bit tricky to figure out.
But it is big business, and it’s critical to many small businesses, as the New York Times reports:
For more than one million businesses, Google’s search...
Posted in Online Advertising | Tags: advertising campaigns, advertising opinions, advertising reviews, buzz marketing, content, viral advertising, viral marketing, word of mouth, | No Comments »
December 21, 2009
One of the biggest acquisitions in the advertising and technology space over the past couple of years occurred this week Google recently purchased AdMob for $750 million in stock.
There has been considerable speculation about why Google not only purchased Admob, but spent so much...
Posted in Online Advertising | Tags: ad exchanges, ad networks, ecommerce, google, Microsoft, web 2.0, | No Comments »
December 21, 2009
The New York Times covered an independent survey of 1,000 Americans that reveals that 66% of people do not want online ads that are personally targeted for them. The percentage went even higher when they explained to people the methods used to do this targeting such as tracking...
Posted in Online Advertising | Tags: ad exchanges, ad networks, ecommerce, google, Microsoft, web 2.0, | No Comments »
December 21, 2009
YouTube using press to target the right audience in the right environment at the right time..
Posted in Online Advertising | Tags: ad targeting, Online Advertising, YouTube, | No Comments »
December 21, 2009
New Google AdWords pay per click marketers can waste a lot of money if they don’t know how to property set an ad budget. There’s an art to it. Here are two things to keep in mind that will keep you from wasting money with this online marketing method.
Set Limits: Figure out how...
Posted in Online Advertising | Tags: ppc, ppc strategies, ppc summit, | No Comments »
December 18, 2009
By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client…
Posted in Online Advertising | Tags: buyers, media buying, online trade advertising, | No Comments »
December 18, 2009
As I revisit this year and think ahead to 2010, I find myself fixated on the advertising catchphases of 2009. These phases give me clues on how to avoid slow, small steps in 2010, making it the year to be aggressive, take the reins and deliver on our terms as an industry — a...
Posted in Online Advertising, That's what she said | No Comments »
December 18, 2009
Some interesting insight this week on where online advertising stands in regards to other forms of advertising and buyer awareness. Deloitte’s fourth edition State of the Media Democracy report has some pretty interesting and detailed information about exactly how consumers...
Posted in Online Advertising Recap | Tags: deloitte, marketing vox, monetization, Online Advertising, ROI, state of the media democracy, | 1 Comment »
December 17, 2009
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast’s on-demand, streaming TV service, Fancast Xfinity TV get…
Posted in Online Advertising | Tags: buyers, media buying, online trade advertising, | No Comments »
December 17, 2009
There’s one form of “advertising” that seems to be immune from the usual trend we see in online advertising – that ads just become less and less effective year after year. This alleged silver bullet comes in the form of user reviews. According to a study...
Posted in Just the facts, Online Advertising, Twitter Buzz and News | Tags: buyers, media buying, online trade advertising, | No Comments »
