July 8, 2010
The guest post I did on June 21st about Facebook Ads went so well that I’m back to give you a few more sneaky tricks for making loads of cash with Facebook…
The case study and examples in this post are for the same product as the last post (The 31 Day Fat Loss Cure). [...]
This...
Posted in Best of Online Marketing, Online Advertising | Tags: ecommerce, facebook ads, Facebook advertising, make money online, online ad strategy, | No Comments »
June 10, 2010
There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account...
Posted in Best of Online Marketing, Online Advertising | Tags: google adwords, landing page, paid campaigns, ppc, PPC campaigns, Web Analytics, | No Comments »
June 2, 2010
Small businesses are the major focus right now for Social Media (think Foursquare) and SEO (Local One Box, FTW). In Paid Search, we tend to ignore the small, more local accounts. I have found that they can be the most fun and easiest to play with and test. This month, we are...
Posted in Online Advertising | Tags: search engine advertising, seo, technology news, technology reviews, | 1 Comment »
May 26, 2010
In case you missed it Twitter made a announcement yesterday that they will be banning all 3rd party companies from using the API to put ads into Twitter. Here is the official quote from Twitter CFO Dick Costolo:
Why are we prohibiting these kinds of ads? First, third party ad...
Posted in Online Advertising | Tags: affiliate marketing, blogging, ecommerce, make money online, | No Comments »
May 17, 2010
The great divide between earned and paid exposure continues to narrow as social media grows. Shown: SNL spoofs Whoopi’s spots for Poise.
Posted in Best of Online Marketing, Online Advertising | Tags: kimberly clark, Online Advertising, Social Media, social strategy, whoopi goldberg, | No Comments »
May 12, 2010
Advertising inside and outside of Facebook is especially important for acquiring new fans who may be new to your brand or your campaign, it catches those who wouldn’t see the promotions in store or on your website. It can seem a bit complicated to new users and I’ve seen...
Posted in Best of Online Marketing, Online Advertising | Tags: brand strategy, buzz, Facebook advertising, online brand reputation, pr, social media strategy, viral marketing, | No Comments »
May 4, 2010
If you’re not using video, you’re already chasing the competition. Use this guide to find the best video methods and get going in no time.
Posted in Best of Online Marketing, Online Advertising | Tags: ad plan, ad platform, consumer insights, Online Advertising, Research, video, video marketing, | No Comments »
April 26, 2010
Increasingly, content providers are following the lead of such publishers as CBS, Forbes and Walt Disney’s ESPN and dropping the use of online ad networks. Their reason? For many it is a bid to get a…
Posted in Best of Online Marketing, Online Advertising | Tags: ad networks, jumptap, online ad networks, online advertisng, | No Comments »
April 21, 2010
Marketers, if you’re looking for tips on how to make the most of Twitter’s new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what’s new about the ad model. There’s enough sound advice...
Posted in Best of Online Marketing, Online Advertising | Tags: fail, Online Advertising, promoted tweet, Social Media, twitter, twitter ad platform, | No Comments »
April 19, 2010
It is being reported by the Financial Timesthat Facebook is planning to announce a major change related to the targeting of advertisements within its platform. Facebook will use the web history of users to serve them more targeted ads. It is being reported that this new targeting...
Posted in Online Advertising | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 1 Comment »
