January 1, 2010
With the new year under way (now there’s a scary thought!) you might want to consider giving your AdWords campaign a once-over. Even if you do this on a semi-regular basis, it’s still a good idea to make sure you’re maximizing your campaign and not wasting any money...
Posted in Online Advertising Recap | Tags: adwords, google, MIT, Online Advertising, study, | 2 Comments »
January 1, 2010
Marketing online via Google AdWords is one of the quickest ways to start generating sales and leads online. And, it’s so easy. Many pay per click marketers make it much more difficult than it needs to be.
To simplify the process, ask yourself the following three questions when...
Posted in Online Advertising | Tags: google adwords, Online Advertising, ppc, ppc strategies, ppc summit, | No Comments »
January 1, 2010
Online advertising much better at targeting certain demographics than its traditional media counterparts. But as more competition enters the space, these advantages do not automatically translate…
Posted in Just the facts, Online Advertising | Tags: buyers, media buying, MIT, Online Advertising, online trade advertising, | No Comments »
December 23, 2009
As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords, and maybe even Yahoo! Search…
Posted in Online Advertising | Tags: advertising budget, google adwords, Online Advertising, yahoo, | No Comments »
December 23, 2009
Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly...
Posted in Online Advertising | Tags: entrepreneurship, me 2.0, online presence, Personal Branding, reputation management, seo, | No Comments »
December 23, 2009
PaperG has been testing a platform with a handful of companies that lets small businesses automatically create and place ads on participating publishers’ sites. The platform — PlaceLocal, scheduled to launch within two months — relies on search technology to crawl...
Posted in News and Trends, Online Advertising | Tags: mediapost, online media, technology news, | No Comments »
December 23, 2009
In this morning’s industry note, Piper Jaffray feels confident with its prediction of 5% year over year growth for eCommerce sales during the 2009 holiday shopping season based on easy y/y comparisons, the snow storm, comScore’s 4% Holiday Shopping 2009 growth numbers, and...
Posted in Online Advertising | Tags: Become, ecommerce, Google Product Search, NexTag, online shopping, Shopzilla, Yahoo! Shopping, | No Comments »
December 23, 2009
Google doesn’t do much offline advertising, but the search giant is currently running a high profile campaign for its Chrome browser. The campaign – which has included a wrap around supplement in the Metro newspaper and a lot of ongoing outdoor activity (including on the...
Posted in Online Advertising | Tags: ecommerce, industry trends, Search Marketing, Social Media, technology news, Web Analytics, web development, | No Comments »
December 22, 2009
Predictions for online retail this Christmas have been generally positive, and initial results seem to be bearing this optimism out.
I’ve gathered together some stats on e-commerce spending for the holiday season so far… US online retail sales (comS…
Posted in Online Advertising | Tags: b2b, best practices, branding strategy, ecommerce, holiday shopping, ppc, Search Marketing, seo, Social Media, | No Comments »
December 22, 2009
Did you happen to mention to @tridentlayers how you feel about the brand’s new gum? No? Where you been?
The brand-aware on Twitter did, and some of their whimsical bursts are now being placed by the brand in front of a much larger audience care of a full page ad in...
Posted in Online Advertising | Tags: advertising campaigns, advertising opinions, advertising reviews, buzz marketing, content, viral advertising, viral marketing, word of mouth, | No Comments »
