January 1, 2010
It seems like some blogs and sites are going back to basics for the end-of-the-year / beginning-of-next wrap-up posts. The Innovative Marketer asks: What is lead nurturing? And before the question gets dismissed as being too basic, there’s never been a better time to look at...
Posted in Online Lead Generation Recap | Tags: email campaigns, lead generation, lead nurturing, marketo, online lead gen, | 1 Comment »
December 18, 2009
The underlying question here – what can social media do for ME? – is nothing new – it’s likely been around as long as social media itself, or at least as long as marketers have been integrating this new platform into their campaigns. Within the social media...
Posted in Online Lead Generation Recap | No Comments »
December 3, 2009
I’m a social media girl, and so I love the post from TheLostJacket on why we should not just be pitch, pitch, pitching, but instead focusing on forming partnerships. Relationships. The contention of the post is: no one involved really relishes the “cold pitch.” So...
Posted in Online Lead Generation Recap | No Comments »
November 26, 2009
Garnering new leads is a lot of work and sometimes being selective about the leads you pursue – no matter what your business or product – is frustrating. Sometimes it’s tempting to utilize any lead, as long as they fulfill the requirements of: warm body, someone who...
Posted in Online Lead Generation Recap | Tags: adgabber, b2b, b2c, customers, lead gen, leads, prospects, | No Comments »
November 19, 2009
It’s not that online video is anything new – we’ve all seen what kind of impact a viral video can have on a brand, for better or worse. But the online video platform has been criticized among B2B marketers because it’s often difficult to use it as a lead...
Posted in Online Lead Generation Recap | Tags: brand journalism, Integrated Strategy, online lead gen, visible gains, web tv, web video, webinknow, | 2 Comments »
November 9, 2009
Whose job is it anyway?
A post on Hubspot posed a great question this week:
In marketing, we call it “generating leads.” In sales, it’s usually called “prospecting.” Whose job is it anyways?
The truth is, sales and marketing are inner-connected, and...
Posted in Online Lead Generation Recap | Tags: hubspot, lead generation, marketing campaigns, online lead gen, online marketing, online sales, | 2 Comments »
October 13, 2009
The age-old marketing adage “Content is king” has proven time and again to be true. According to King Fish Media’s 2009 Survey on Marketing, Media and Measurement indicates that 77% companies use content and media to communicate with current customers and 70% for prospective...
Posted in Online Lead Generation Recap | 2 Comments »
October 9, 2009
Now that Google and Twitter have been in serious talks about teaming up to create a new social platform, online marketers need to step it up a notch and connect with there customers on new levels with in the social media realm. Using social media to connect with your customers now...
Posted in Online Lead Generation Recap | Tags: branding, crm, google and twitter, Social Media, | 11 Comments »
October 6, 2009
Some of us were able to attend MarketingSherpa’s 6th annual B2B summit a few weeks ago in San Francisco, CA. For those of you who missed it, MarketingSherpa and Hubspot are offering up a free Live-Streaming of the Boston Summit Tuesday, October 6 between 9:00am and 12:30pm.
Posted in Online Lead Generation Recap | Tags: B2B marketing, b2b marketing summit, hubspot, marketing sherpa, sucessful lead generation program, | No Comments »
October 3, 2009
Maintaining positive consumer relations is key in both branding and lead generation. The best you can do for your online business is establish a long list of happy customers who will then evangelize your brand, thereby creating new customers. Easier said than done, right?
Posted in Online Lead Generation Recap | Tags: customer relationships, Google SideWiki, leads and sales, Usability, word of mouth marketing, | 8 Comments »
