October 29, 2009
A lead doesn’t turn into a prospect overnight, although it would make our jobs easier. It takes both sales and marketing teams to interact with leads and be prepared for various follow up inquiries. Here’s a comprehensive checklist for campaign success.
Posted in Demand Generation | Tags: b2b, marketing automation, | No Comments »
October 28, 2009
When a tool allows you to test page variations on your website in order to assess which design drives more leads, that might sound like it’s as good as it gets. But Website Optimiser didn’t stop there.
Posted in Demand Generation | Tags: adwords, google analytics, Online Advertising, site analaytics, web conversion, | No Comments »
October 27, 2009
Surveys can provide unique input from prospects as well as customers. Consider using surveys in lead-nurturing programs to maintain relationships and drive customized offers. B2B marketers can use this new information to categorize leads and determine next steps for each.
Posted in Demand Generation | Tags: btob magazine, direct marketing, lead nurturing, surveys, | 1 Comment »
October 27, 2009
Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.
Posted in Demand Generation | Tags: btob magazine, direct marketing, | No Comments »
October 27, 2009
I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are …
Posted in Demand Generation | Tags: B2B marketing, demand generation, digital body language, lead nurturing, sales and lead, | No Comments »
October 27, 2009
If you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen...
Posted in Demand Generation | Tags: conversion rate optimization, ecommerce, landing page, lead generation, multivariate testing, ranking, sem, seo, word of mouth, | No Comments »
October 22, 2009
Online retail is always searching for ways to close the gap between the offline and the online experience – and one way to do that is to put a more human face to your e-store. The following are 6 ways you can build trust and comfort with your site, wow your customers, differentiate...
Posted in Demand Generation | Tags: b2b, b2c, consumer behavior, consumer loyalty, ecommerce, lead generation, sales, | No Comments »
October 21, 2009
The folks at PETCO tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and other offers) on the homepage...
Posted in Demand Generation, Email Marketing, Integrated Strategy | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
October 21, 2009
If you’ve seen any HubSpot webinars or presentations, chances are you’ve seen the image below.
It’s very popular around here because it captures one of the most important results businesses get from inbound marketing: leverage.
Traditional marketing was...
Posted in Demand Generation, Search Marketing | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
October 21, 2009
Each stage of the sales cycle requires different information regarding your products/services. Therefore, your content must maintain a relationship with each lead as it progresses through the cycle, beginning with educating prospects on your solution.
Posted in Aaron's Online Marketing Weekly Round Up, Demand Generation | Tags: B2B marketing, b2b websites, content development, content marketing, emarketing strategies, interactive marketing, lead management, lead nurturing, | No Comments »
