December 17, 2009
ProBlogger’s post, Frequency Does Not Equal Loyalty, hits the nail on the head. Think of how many places you frequent out of necessity but aren’t necessarily loyal to. The post uses the example of a gas station: you probably go to the one closest to your house, but if...
Posted in Integrated Strategy Recap | 1 Comment »
December 10, 2009
If you’re anything like me, it’s hard to imagine life before iPhones and smart phones – before we could be plugged in and online all the time. And it’s just this behavior pattern that those in the mobile space are banking on – possibly literally! As we...
Posted in Integrated Strategy Recap | Tags: comcast, google, Integrated Strategy, Mobile Marketing, mobile media, mobile strategy, NBC, | 4 Comments »
December 2, 2009
Review sites have been cropping up for years, a few gaining considerable notoriety. I know I won’t try a new restaurant, doctor, vet, dog walker, etc. until I see what my peers have to say about them! So naturally businesses and websites should be harnessing the power of the...
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November 25, 2009
Mobile is on the horizon
If your customers aren’t connected via the mobile web, it’s likely they will be soon. And you should be sure you’re ahead of the curve, ready with a platform to meet their needs. SitePoint has a great set of seven tips for ways that will...
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November 18, 2009
As social media continues to come into play for companies and as the power is given back to the consumer (at least ideally), how will you integrate all these different components into your marketing strategy? Jeremiah Owyang on his blogs Web Strategy, discusses the different ways...
Posted in Integrated Strategy Recap | 4 Comments »
November 12, 2009
More for less is an equation everybody likes. Unfortunately, it’s usually one that’s too good to be true. However, Compendium recently came up with a list of ways to generate good content even when you’re strapped for time. The ideas I like the most are to create...
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October 30, 2009
Because, chances are, if a potential customer spends some time interacting with your site, they’re more likely to actually buy something! So says Drew McLellan of Drew’s Marketing Blog in a post where he references the online games provided by Office Max and Meijer with...
Posted in Integrated Strategy, Integrated Strategy Recap | 1 Comment »
October 13, 2009
It’s almost 2010. Do you know where your SEO/PPC/CRM/SM/EM/UX/B2B/ROI campaigns are?
Posted in Integrated Strategy Recap | 1 Comment »
